FOUNDATION & FUNDAMENTALS
Gain a solid understanding of digital marketing fundamentals from LinkedIn Top Voice - Digital Marketing
Learn to think Digitally.
Explore various digital marketing channels and their applications. Understand the importance of analytics and measurement in digital marketing.
Develop essential skills for managing digital marketing campaigns.
Marketing professionals seeking to enhance their digital marketing skills.
Entrepreneurs and business owners aiming to expand their online presence.
Students or graduates interested in pursuing a career in digital marketing.
Anyone looking to stay updated with the latest trends and practices in digital marketing.
Key Learning Objectives:
Who Should Attend:
Duration: 4 weeks
Special Deal
INR 10000 4999/- only
Your seat will be reserved only after the successful payment transfer and sharing the screenshot of the amount paid timely. Remember that with personalized and practical learning the monthly quotas are limited.
Course Curriculum
Understanding the basics of digital marketing
Evolution of digital marketing and its significance
Overview of digital marketing channels (SEO, SEM, social media, email marketing, content marketing)
Importance of digital marketing in today's business landscape
Week 1: Introduction to Digital Marketing
Week 2: Search Engine Optimization (SEO)
Introduction to SEO and its importance
On-page optimization techniques
Off-page optimization techniques
Understanding keywords and keyword research
Creating SEO-friendly content
Monitoring and measuring SEO performance
Week 4: Social Media Marketing (SMM)
Week 3: Pay-Per-Click Advertising (PPC) and Search Engine Marketing (SEM)
Introduction to PPC and SEM
Understanding Google Ads and Bing Ads platforms
Keyword targeting and bidding strategies
Ad copywriting best practices
Campaign setup and management
Monitoring and optimizing PPC campaigns
Introduction to social media marketing
Overview of popular social media platforms (Facebook, Instagram, LinkedIn)
Content creation and posting strategies
Building and engaging with your audience
Analyzing and optimizing social media performance
This is an opportunity to learn from an industry expert with more than 10 years of experience in digital marketing.
Get a course completion certificate
This is a weekend-only online course with 2-4 hours of learning each week.
Certificate
Weekend/online only
Learn From Industry Expert
Practical Knowledge
Gain practical knowledge and live platform working experience.
WHY CHOOSE US?
